Internal factors are those factors which exist within the premises of an organization and directly affects the different operations carried out in a business. These internal factors are: It implies the culture and norms of the business.
Lets look at each of these macro-environmental factors in turn. This can include — government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.
It is clear from the list above that political factors often have an impact on organisations and how they do business.
Organisations need to be able to respond to the current and anticipated future legislation, and adjust their marketing policy accordingly. Economic Factors Economic factors have a significant impact on how an organisation does business and also how profitable they are.
Factors include — economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on. These factors can be further broken down into macro-economical and micro-economical factors.
Governments use interest rate control, taxation policy and government expenditure as their main mechanisms they use for this. Micro-economic factors are all about the way people spend their incomes.
This has a large impact on B2C organisations in particular. Social Factors Also known as socio-cultural factors, are the areas that involve the shared belief and attitudes of the population. These factors include — population growth, age distribution, health consciousness, career attitudes and so on.
Open Document. Below is a free excerpt of "External Environment Analysis of Unilever" from Anti Essays, your source for free research papers, essays, and term paper examples/5(1). PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is part of an external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro. Essays - largest database of quality sample essays and research papers on Sunsilk Macro Environmental Factor.
These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.
Technological Factors We all know how fast the technological landscape changes and how this impacts the way we market our products. Technological factors affect marketing and the management thereof in three distinct ways: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target markets Environmental Factors These factors have only really come to the forefront in the last fifteen years or so.
They have become important due to the increasing scarcity of raw materials, polution targets, doing business as an ethical and sustainable company, carbon footprint targets set by governments this is a good example were one factor could be classes as political and environmental at the same time.
These are just some of the issues marketers are facing within this factor. More and more consumers are demanding that the products they buy are sourced ethically, and if possible from a sustainable source.
Legal Factors Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety. It is clear that companies need to know what is and what is not legal in order to trade successfully.
If an organisation trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations.
We hope that you have found the above information useful.Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example.
There are many factors in the macro - environment that will . PESTEL ANALYSIS - UNILEVER GLOBAL Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer’s needs and size of potential markets.
Technological factors can lower barriers to entry reduce minimum efficient production levels and influencing outsourcing decisions. These efforts should also support Unilever’s ability to satisfy increasingly complex environmental programs. Such external factor is an opportunity for the company to improve its competitive advantage through corporate responsibility.
Based on the condition of the remote or macro-environment shown in this section of Unilever’s PESTEL/PESTLE. All External Factor that influence Construction can be classified as Environmental Factors that affect Construction Industry. It includes everything outside the project - Climate, Materials, Technology, Location, Economy, Politics, Client and so on.
The lesser the predictability of the Environment the more its effects on the Construction. The external environment can be broken down into two types: the micro environment and macro environment.
The micro environment consists of the factors that . These environmental factors can be categorized into external and internal environment of the businesses. The internal environment of the company includes the factors which are within the company and under the control of company like product Organizational culture, Leadership, and Manufacturing(quality).