The purpose of this post is to discuss what, why, and how to create urgency.
Our competitors had seemingly every advantage, including piles of working capital or so we thought. All we had was a dream and our ability to respond quickly. As it turned out, we signed numerous authors for less than the competition was willing to pay, simply because we moved fast and got the deals done.
Many authors were willing to give up some advance money, believing that our hustle in signing them would translate into similar hustle in selling their books.
More often than not, they were right. Thus, responsiveness became our competitive advantage. We could never pay more than our competition and usually offered much less.
But we could out-maneuver and out-flank almost all of them. We were lean and mean. As a result, we grew rapidly. More often than not, small companies have a sense of urgency. Because their very survival is at stake. On the other hand, it is rare to find large companies that truly have a sense of urgency.
Their circumstances rarely demand it. They can continue with business-as-usual and do pretty well. Nothing has to be done today or even this week. Nothing is really at stake—or so they think.
Growth is not a foregone conclusion. Even survival cannot be taken for granted.
I want this attribute to permeate every aspect of our culture. I know we have a long way to go. But first, we have to understand it.
To create a sense of urgency, we must do four things well: Like many larger organizations, we do lots of analysis. Obviously, this can be helpful. No one wants to go into battle without a carefully thought-through battle plan.
Often the real issue is courage. The point of absolute certainty never comes. It is foolish to assume that it does. Instead, urgency requires that we activate quickly: Get off the dime. But if you wait too long, you miss the opportunity entirely.
More than ever, people want fast decisions. Speed can be a competitive advantage. But this requires leaders who are willing to activate and get themselves, their teams, and their projects into motion. Urgency requires more than activation.
Yes, you have to start quickly, but you also have to keep things moving.A Change in Altitude Anita Shreve $ Margaret and her new husband James travel toKenya with the intention of staying a year. Invitedon a climbing expedition to Mt. Kenya, thenewlyweds are . How to Create a Sense of Urgency with Your Team.
Is your team afflicted by too much talk, not enough action? “A Sense of Urgency,” author John Kotter opines that a true sense of urgency is rare mainly because “it is not the natural state of affairs.
It has to be created and recreated.” be quick to change tactics and do something. A sense of urgency for improving IT went up.
As this story shows, urgency can be increased by sending people, judiciously, to any of an organization’s constituencies. Change Management and Communication Plan The team C consultants have been tasked with creating a change management and communication plan for the Riordan Manufacturing.
The organization need to be identified the need to implement a formal customer information system to be used by each employee, to create these plans. Port Manteaux churns out silly new words when you feed it an idea or two.
Enter a word (or two) above and you'll get back a bunch of portmanteaux created by jamming together words that are conceptually related to your inputs..
For example, enter "giraffe" and you'll get . The most successful people maintain a sense of urgency in order to be the best they can be. In this article, Rob Llewellyn provides 20 ideas that can be used to help create a sense of urgency.